YouTube Live Shows Signs of Life

by Zach Scott on September 13, 2010

The long awaited YouTube Live streaming service that we have seen tested with the U2 concert last year and various White House events it starting a two day beta test in normal Google fashion. The two day long event gives some of the most popular YouTube partners to test out the new service.

Testing, testing…YouTube begins trial of new live streaming platform

From U2 to the Indian Premier League to the White House to E3, we’ve worked closely with our partners to give you a front row seat to a wide array of live events. Today and tomorrow, tune in as we open a new chapter of YouTube live streaming. Starting at 8:00 a.m. PT, we will begin a limited trial of a new live streaming platform in conjunction with four of our partners: HowcastNext New NetworksRocketboom and Young Hollywood.

This new platform integrates live streaming directly into YouTube channels; all broadcasters need is a webcam or external USB/FireWire camera. Included in the test is a “Live Comments” module which lets you engage with the broadcaster and the broader YouTube community. For the purpose of the trial, this offering will only be available today and tomorrow. Based on the results of this initial test, we’ll evaluate rolling out the platform more broadly to our partners worldwide.

Check out all the live broadcasts via the interactive schedule below, and feel free to share this schedule across the web via the embed functionality. Bear with us as we test this new platform as there may be some bumps along the way. Please share your feedback in the comments section below (though note that the section is moderated due to spam). Thanks!

Joshua Siegel, Product Manager, and Christopher Hamilton, Product Marketing Manager, recently watched “Fun with Google Instant – We Didn’t Start the Fire.”

YouTube is the eight hundred pound gorilla when it comes to getting video onto the internet and their expansion into live streaming can only help assert their dominance. Hopefully there will be a stream recording feature much like that of Ustream, that provides better quality and will give content producers one place to manage all of their video content.

Live streaming video is a huge area of growth and this is a perfect time for YouTube to introduce this type of feature as many content producers are leaving Ustream over placing pre-roll ads on many of their live streams. Justin.tv has been the benefactor in this exodus from Ustream, but a cleverly introduced and useful live video product from YouTube could easily grab a large portion of the market share.

I’ll be watching closely to see where this goes and waiting until YouTube lets more people into their live stream beta. What do you think, would you switch to YouTube?

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